Department of PR Technologies and Marketing

Anar Duisekenova

The office operates under the auspices of the vice-rector for strategic partnership and international cooperation. The office is governed by the following acts and laws in its activities: the current legislation of the Republic of Kazakhstan, legal acts of the Ministry of education and science of the Republic of Kazakhstan, Ministry of health of the Republic of Kazakhstan, ST RK ISO 9001, University statute, orders of the Rector and Acting Rector, decisions of the Academic Council, Code of Conduct of SMU of Semey, by-laws and this Regulation for PR department.

The main tasks of Public Relations Department are: directions defining and advertising campaigns planning; Organization of advertising campaigns and participation in exhibitions; Development of advertising material; Development and implementation of marketing strategy (planning, pricing and marketing activities); Coordination of activity of university’s units related to commercial data collection and analysis, creation of marketing data bank (information about suppliers, services agreements, stock of goods, etc.); Product quality analysis, quality-price ratio analysis, demand-supply analysis, etc.; Study of the existing market promotion systems; Sales and direct demand forecasting; Study of the factors that have an impact on the dynamics of consumer needs for production and services, demand-supply ratio for similar products, as well as consumer appeals of competitive products and services; Coordination of departments’ activities, related to advertising and marketing; Making suggestions related to the corporate identity and branding design of promotional products; Contribution to forming positive image of the university; Participation in management and improvement of product and service dissemination channels; Creation and modernization of sales control computer assisted retrieval system; Participation in designing, introducing, analyzing and monitoring of programs for costs optimization, products and services accounting and realization of university’s commercial activity; Development and participation in thematic contests;